Did you know that most houses and buildings get hot during the summer because heat is absorbed through their roofs? Indeed, homeowners and businesses would have to run their air conditioners far less frequently if their roofs didn't absorb so much heat. The cumulative effect is no small matter: every year, one-sixth of all energy consumed is used to air condition buildings. That amounts to $40 billion a year according to the government's Energy Star program.

In addition to reflectivity, another important feature of Energy Star roofing is effective insulation. In colder climates especially, a large amount of heat is lost through the roof due to poor roof insulation. Adding high R-Value insulation will go a long way toward reducing energy costs for your building or home.